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ASA upholds misleading “Jab & Go” claim against Ryanair

Published on 09 Jun 2021. By Oliver Bray, Senior Partner

How careful do you need to be in your ads when using phrases such as “Jab & Go” or “Vaccine?”

ASA upholds use of filters in social media beauty ads as misleading

Published on 09 Jun 2021. By Oliver Bray, Senior Partner

Should influencers be allowed to use filters when advertising cosmetic products?

Committee of Advertising Practice publishes guidance for marketing on TikTok

Published on 09 Jun 2021. By Oliver Bray, Senior Partner

What does the Committee of Advertising Practice’s (CAP) new guidance note on marketing on TikTok tell us about making compliant ads for the platform?

Avoiding “Fake Views” – CAP publishes guidance on testimonials and endorsements

Published on 09 Jun 2021. By Oliver Bray, Senior Partner

What enforcement options are available against marketers who use fake reviews to promote their goods or services?

"Change in law" provisions: COVID-19 and leisure facilities

Published on 09 Jun 2021. By David Cran, Partner, Head of IP & Tech

Westminster City Council v Sport and Leisure Management Ltd [2021] EWHC 98 (TCC)

Snapshots Autumn 2020

Published on 02 Nov 2020. By Oliver Bray, Senior Partner and David Cran, Partner, Head of IP & Tech

A roundup of key legal developments for the modern commercial lawyer.

ICO publishes guidance on AI decision making

Published on 02 Nov 2020. By Oliver Bray, Senior Partner

How can companies comply with data regulation when using AI to make decisions affecting individuals?

ICO publishes contact tracing guidance

Published on 02 Nov 2020. By David Cran, Partner, Head of IP & Tech

Damages for distress for failing to verify personal data

Published on 02 Nov 2020. By Oliver Bray, Senior Partner

The EECC, the ePD and the GDPR – a complex interplay creating a breach notification nightmare for providers of communications services

Published on 02 Nov 2020. By Oliver Bray, Senior Partner

What impact will the implementation of the new Directive establishing the European Electronic Communications Code (2018/1972) (EECC) have on the scope and application of the ePrivacy Directive (2002/58/EC) (ePD) for providers of electronic communication services?

H&M hit with €35.3m fine for GDPR employee breach

Published on 02 Nov 2020. By Oliver Bray, Senior Partner

How did H&M’s internal data collection processes land it with the second largest fine in data breach history?

EU social media targeting guidelines – call for feedback

Published on 02 Nov 2020. By Oliver Bray, Senior Partner

Who are the key actors in the targeting of social media users, and what can they learn from the EU's new social media targeting guidelines?

EU Commission looks to new SCCs by the end of 2020

Published on 02 Nov 2020. By Oliver Bray, Senior Partner

Audiovisual Media Services Directive – European Commission adopts guidelines on video-sharing platforms and the promotion of European works

Published on 02 Nov 2020. By Oliver Bray, Senior Partner

What can be learned from the European Commission’s new guidelines on the Audiovisual Media Services Directive (AVMSD)?

What were the CMA’s key findings in its final report on online platforms and digital advertising?

Published on 02 Nov 2020. By Oliver Bray, Senior Partner

What can be learned from the European Commission’s new guidelines on the Audiovisual Media Services Directive (AVMSD)?

Schrems II where next for data transfers

Published on 02 Nov 2020. By Oliver Bray, Senior Partner

The ASA’s new UK Scam Alert System

Published on 02 Nov 2020. By Oliver Bray, Senior Partner

What is the latest tool in the ASA’s technology toolbox to combat misleading advertising online?

DMA issues “Seven-Step Ad Tech Guide” in a bid to restore trust in online advertising

Published on 02 Nov 2020. By Oliver Bray, Senior Partner

What needs to be done by UK businesses actively engaged in the programmatic delivery of digital advertising to ensure they protect the rights of individuals?

Copyright: Online platform operators’ liability for users illegally uploading copyright material

Published on 02 Nov 2020. By David Cran, Partner, Head of IP & Tech

C-682/18 Frank Peterson v Google LLC and others and C 683/18 Elsevier Inc. v Cyando AG EU:C:2020:586 – A-G opinion

Contractual interpretation rectification not possible purely for a tax benefit

Published on 02 Nov 2020. By David Cran, Partner, Head of IP & Tech

MV Promotions Ltd and another v Telegraph Media Group Ltd and another [2020] EWHC 1357 (Ch)

Contractual interpretation: the dangers of inconsistency between formulae and worked examples

Published on 02 Nov 2020. By David Cran, Partner, Head of IP & Tech

Altera Voyageur Production Limited v Premier Oil E&P UK Ltd [2020] EWHC 1891 (Comm)

Wish.com: sexually explicit in-app ads deemed offensive and inappropriately targeted

Published on 02 Nov 2020. By Oliver Bray, Senior Partner

Will an ad of a sexually graphic nature be deemed to be inappropriately targeting consumers and causing harm and offence if it appears on general audience platforms?

Playrix: gameplay footage must be representative of the gaming experience

Published on 02 Nov 2020. By Oliver Bray, Senior Partner

When advertising a game, can you use gameplay footage which does not actually feature in the game, or only features to a limited degree?

P&G: verification requirements in comparative advertising campaigns

Published on 02 Nov 2020. By Oliver Bray, Senior Partner

How much detail do you need to include to meet the verification requirements under the CAP Code when making comparisons with identifiable competitors?

BOXT: ‘next day delivery’ and comparative pricing claims

Published on 02 Nov 2020. By Oliver Bray, Senior Partner

How careful do you need to be with “next day delivery” claims? And is one product comparison enough when making a price comparison claim?

Restrictive covenants: restraint of trade and bespoke contracts

Published on 02 Nov 2020. By David Cran, Partner, Head of IP & Tech

Quantum Advisory Ltd v Quantum Actuarial LLP [2020] EWHC 1072 (Comm)

Sky UK: clarity over upfront costs and different fees charged to different groups

Published on 02 Nov 2020. By Oliver Bray, Senior Partner

Do you need to include additional upfront costs in the main body of your ad? And how clear do you need to be about different fees being charged to different groups of consumers (eg existing vs new customers)?

ASA - Advertising to children: Inappropriate targeting

Published on 03 Oct 2016. By Oliver Bray, Senior Partner

Will an age warning be enough if placed before a scary ad?