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Perspective - Blog

BrewBlog: Sober ad campaign leaves brewery with an unwanted hangover.

Published on 14 Jan 2020.

In response to complaints about an advertisement published by BrewDog Plc the ASA found that the advertisement had breached CAP code (Edition 12) rules 1.3 (Social responsibility) and 4.1 (Harm and offence) and ordered BrewDog not to run the ad again.

Perspective - Blog

The Future of Retail is Green

Published on 12 Dec 2019. By Harpreet Kaur, Associate

2019 has been a year of environmental awareness, aptly demonstrated by David Attenborough's Glastonbury appearance and Greta Thunberg's speech to world leaders at the UN Climate Action Summit.

Perspective - Blog

Can retail drones deliver the goods?

Published on 03 Dec 2019. By Jon Bartley, Partner

A recent flurry of patent registrations provides an insight into how this futuristic technology could soon become a reality for consumers.

Perspective - Blog

The ‘Meghan effect’: its impact on retailers

Published on 18 May 2018. By Emily Saffer, Associate

The right people endorsing a brand can have a significant impact on its popularity. For example, brands that have been associated with Kate Middleton and Meghan Markle have seen a huge surge in their profile.

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