Search results

Perspective - Blog

Return of the MAC (clauses): renegotiating or exiting your supply chain contracts

Published on 12 May 2020. By David Cran, Partner, Head of IP & Tech

As more challenges arise from the current pandemic, suppliers and customers in the retail supply chain will be looking at their contracts to see how best to navigate the challenges they face. This may involve reviewing existing supply chain arrangements and seeing if there is a way to renegotiate or exit existing contracts.

Perspective - Blog

And the winner is... that pre-loved dress

Published on 03 Mar 2020. By Ela Broderick-Basar, Associate

The recent awards season has seen a new dress-code emerging on the red carpet - wearing clothing either rented or previously worn, in an aim to project a message of sustainability. This reflects trends in the wider fashion world, where sustainability models like rental and resale are emerging fast as brands and consumers look to minimise their impact.

Perspective - Blog

BrewBlog: Sober ad campaign leaves brewery with an unwanted hangover.

Published on 14 Jan 2020.

In response to complaints about an advertisement published by BrewDog Plc the ASA found that the advertisement had breached CAP code (Edition 12) rules 1.3 (Social responsibility) and 4.1 (Harm and offence) and ordered BrewDog not to run the ad again.

Perspective - Blog

The Future of Retail is Green

Published on 12 Dec 2019. By Harpreet Kaur, Associate

2019 has been a year of environmental awareness, aptly demonstrated by David Attenborough's Glastonbury appearance and Greta Thunberg's speech to world leaders at the UN Climate Action Summit.

Perspective - Blog

Can retail drones deliver the goods?

Published on 03 Dec 2019. By Jon Bartley, Partner

A recent flurry of patent registrations provides an insight into how this futuristic technology could soon become a reality for consumers.

Perspective - Blog

The ‘Meghan effect’: its impact on retailers

Published on 18 May 2018. By Emily Saffer, Associate

The right people endorsing a brand can have a significant impact on its popularity. For example, brands that have been associated with Kate Middleton and Meghan Markle have seen a huge surge in their profile.

Profile