Search results
157 results ordered by
Sleeve sponsorship – a new trick up the sleeve for Premier League teams
The blog provides an insight into the consequences arising from the introduction of sleeve sponsors to the Premier League, with a particular focus on club's existing commercial arrangements and deals that are being negotiated/will be negotiated.
Read moreGoing for Gold: A New Code for Sports Governance
Any sports body or organisation that wishes to rely on public funding must now comply with a new Code for Sports Governance, and it requires preparation now.
Read moreChelsea swap Adidas for £900m Nike deal
Chelsea FC and Nike have agreed the largest kit sponsorship/ supply agreement in the English Premier League worth £900m (£60m per year for 15 years). The announcement comes nearly 6 months after the Chelsea and Adidas kit sponsorship/supply agreement was terminated part way through a 10 year term.
Read moreSponsors drop lying Lochte - the fallout from Rio 2016
Importance of anti-embarrassment clauses highlighted by US Olympic swimmer Ryan Lochte being dropped by sponsors, including Speedo and Ralph Lauren.
Read moreChina’s richest man strikes deal to host new global football tournament
Earlier this month, it was reported that the Dalian Wanda Group planned to create a European club tournament to rival the UEFA Champions League.
Read moreWorld eSports Association formed
A new governing association was formed this month by the Electronic Sports League (“ESL”) and a number of eSports teams.
Read moreStay connected and subscribe to our latest insights and views
Subscribe Here