Advertising & marketing
The ASA’s Love Island “cheat sheet”
At the end of July, the Advertising Standards Authority (ASA) published a cheat sheet for Love Island contestants, celebs and influencers with guidance on how to declare ads on social media.
Read moreASA ruling on weight loss post – Jemma Lucy
Is your choice of influencer appropriate for your product, especially when they might be encouraging an unsafe practice?
Read moreASA ruling on “celebrity” status – ThisMamaLife
What number of Instagram followers constitutes a “celebrity” status?
Read moreASA rejects complaint that HFSS ad was directly aimed at school children - Cadbury
When will an ad which markets HFSS products be considered to be directly aimed at pre-school or primary school children?
Read moreASA rules that Chupa Chups ads don’t suck
If you’re careful about placement and knowing the demographic of your audience, how safe are you showing ads for products high in fat, salt or sugar (HFSS)? And what about using characters and celebrities popular with children for sugar-free products, which may be synonymous with the core HFSS range?
Read moreTottenham Hotspur rapped by ASA for use of young player in betting tweet
When is it possible to feature an individual under the age of 25 in a gambling ad?
Read moreCAP and BCAP issue gambling advertising guidance
What must you do in order to ensure a gambling ad is not aimed towards children?
Read moreASA uses child avatars to tackle irresponsible gambling ads targeted at children
How has the ASA’s introduction of new technology, such as child avatars, impacted on ad monitoring and enforcement?
Read moreBetfred avoids irresponsible gambling ad breach
When does an ad showing characters gambling during everyday activities cross the socially responsible line in the BCAP Code?
Read moreGovernment consults on HFSS advertising
What are the Government’s new proposals for advertising restrictions for High in Fat, Salt or Sugar (HFSS) products?
Read more“Was/now” price claims: Zestify Media
What price can be stated as the “was” price to represent a genuine saving when compared with the “now” price?
Read moreLidl held to mislead consumers with cheesy price comparison
In making price comparisons with a competitor, do you need to take account of their promotional pricing?
Read moreASA ruling on Vodafone pricing
Did Vodafone exaggerate the price at which it could offer consumers broadband?
Read moreCAP: naming prize winners and marketing to children
When is it necessary to obtain the consent of a parent or guardian to use a child’s data for marketing? What process should be adopted in terms and conditions for announcing winners of competitions and prize draws?
Read moreCAP issues guide on comparative advertising campaigns
What must marketers consider when running a comparative advertising campaign?
Read morePhilip Morris burned by its own internal rules on influencer marketing
How careful do you need to be when using youthful-looking influencers to promote e-cigarettes?
Read moreJudicial review of ASA decision on “average consumer” test
Had the Advertising Standards Authority (ASA) correctly applied the “average consumer” test when deciding that the use of the term “fibre” in ads for part-fibre broadband was not materially misleading?
Read moreCarlsberg in the clear on the inappropriate targeting of under-18s
What will satisfy the ASA that an alcohol ad has not been inappropriately targeted at under-18s?
Read moreIn-app ads for Tombola Arcade
Were ads in the “I’m A Celebrity, Get Me Out Of Here” app (the app) for a tombola arcade inappropriately targeted at under-18s?
Read moreCAP issues new rule and guidance on gender stereotyping
How can ads avoid falling foul of the new gender stereotyping rule?
Read moreBCAP issues guidance on use of superimposed text in TV advertising
What guidelines must superimposed text on TV ads comply with in order not to mislead viewers?
Read moreMondelez ruling: Peter Rabbit promotion not in breach of HFSS ad restrictions
Should a website built for the purposes of redeeming a prize be deemed an ‘advertisement’ or simply a functional page? If that website is primarily accessible to those over 18, could it still be considered as being directed at children?
Read moreCAP guidance on misleading “faux fur” claims in clothes and accessories
How careful should retailers be that their “faux fur” products really are “faux”?
Read moreCadbury’s Freddo advert banned for encouraging children to eat chocolate
When is an HFSS ad aimed at children? And is age-gating enough? Or is it the ad’s content which really counts?
Read moreCompare the Market: qualifying language in ad too material to be communicated by on-screen text
How prominently do you need to show qualifying language in an ad which is material to the offer in question?
Read moreCMA tightens noose on ad disclosures
How can brands and influencers ensure they comply with the (tough) approach now being adopted by the CMA?
Read moreThe ASA's strategy for the next five years
What is the ASA’s core strategy for the next five years? How proactive is it going to be as a regulator in the digital space?
Read moreCarwow ruling: RRP claims must reflect the price of products as “generally” sold
What type of evidence is the ASA looking for to substantiate that an RRP is the price at which a product is “generally” sold?
Read moreRed Bull's wings clipped on health and concentration claim
How did a claim that Red Bull can boost health and concentration fare with the ASA? Does the increased trend towards tighter regulation based on health grounds signal a rough ride ahead for energy drinks companies?
Read moreConsultation on age and identity verification
What are the new age and identity verification rules that the Gambling Commission proposes to introduce?
Read moreASA announcement on prize winners rule under the GDPR
Are promoters still required to publish the details of prize winners? How does this sit with the GDPR?
Read moreFailing to honour a gift promotion – ASA ruling against Superdrug
What happens if you run out of gift stock so you can’t honour a promotion? Put another way, what must you do to ensure promotions are administered fairly?
Read moreUnder an obligation to repost an article you’ve written? You may need #ad – ASA rules against Platinum Gaming Ltd t/a Unibet
When should a twitter post promoting a blog be classed as an ad, meaning that it should be clearly labelled as such?
Read moreASA issues guidance on HFSS media placement
How can ads avoid falling foul of the CAP Code’s HFSS restrictions?
Read morePlacing HFSS ads too close to schools
How close is too close when advertising an HFSS ad near a school? And what falls under the meaning of school?
Read moreCAP issues new guidance on RRP comparisons
Advertisements using comparisons against recommended retail prices (RRP) have long been the norm, but advertisers should be aware that these price comparisons may mislead customers if the RRP differs significantly from the price at which the product or service is generally sold.
Read more#Ad-vice for influencers and brands
How to comply with CAP’s new Influencer’s Guide?
Read more“By your side” claim not misleading – Lloyds Bank
How do you distinguish between advertising “puffery” and a misleading ad?
Read moreNew CAP Code rules on the use of data for marketing
How have the Committee of Advertising Practice’s (CAP) rules on the use of data for marketing changed as a result of the General Data Protection Regulation (GDPR)?
Read moreCoco’s revenge – ASA reverses Kellogg’s HFSS decision
Can a brand-generated character known for advertising HFSS products be used to promote a non-HFSS product to children?
Read moreCAP tips on social media prize promotions
What steps do you need to take to run a compliant prize promotion on social media?
Read moreSavings claims not substantiated and significant limitations omitted – Laura Ashley Ltd
How careful do you need to be in substantiating savings claims? And in what circumstances can you extend a promotional closing date?
Read moreRestriction on "political advertising" – Saudi Centre for International Communication
Read moreASA ruling on significant information: I Can Have It Ltd
Is including significant information on a competition landing page enough? Or do you need to include this information in an individual competition listing? And how clear do you have to be if there is no closing date about how a competition is administered and the potential length of each competition?
Read moreFairly administering a prize promotion: Walkers Snacks Ltd t/a Quaker Oats
What steps are needed for a prize promotion to be fairly administered in accordance with the terms and conditions of the promotion?
Read moreASA HFSS ruling on Cadbury's Easter promotion
When engaging influencers to promote a high in fat, salt or sugar (HFSS) product, how can advertisers ensure that they will not be promoting their product to children?
Read moreInfluencer disclosures: remember #ad! – Daniel Wellington
What disclosures need to be made in influencer marketing to ensure ads are easily identifiable?
Read moreAmazon Prime's "one day delivery" service misleading
Will a 'One-Day Delivery' claim be misleading if not all products under the relevant service are delivered the next day?
Read moreGambling acts of "particular appeal" to children
How easy is it for gambling websites to stray into creating content which is of "particular appeal" to children and therefore banned under the CAP Code?
Read moreTaking on the ticket touts - Ticket sales regulations 2018
What are the new rules banning the automated purchasing of tickets in the UK for reselling at a higher price?
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